PHOTO HERO W/O FORM

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PHOTO HERO W/O FORM

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PHOTO HERO W/O FORM

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SOLID HERO W/O FORM

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"Many of the same obstacles and roadblocks that have existed in creative production for years still remain and are now magnified as a result of increasing demand. There are three ways to make creative production more efficient..."

Download our free eBook to discover:

How to decrease the time from capture to delivery of final assets
The critical component of evolution in the creative industry
How you can avoid being at a disadvantage while optimizing workflows

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Your images are your brand, they're your intellectual property. They capture your identity, represent your values, and drive the perception and essence of who you are.

It is through these images that consumers connect and engage with your brand. Their value is undeniable.

The demand for visual content is skyrocketing. Brands have more channels to support in an omnichannel world. People expect to see new and engaging visual content every time they interact with a brand, especially in social.

And while the demand for visual assets increases, creative production timelines are decreasing.

Major trends like fast fashion have everyone frantically trying to find ways to accelerate every aspect of creative production.

Shorter seasons force more SKU's into condensed production timelines. And as ECommerce has become the preferred method for shoppers, more images are required to provide consumers with a richer representation of those products.

The expectation is to accelerate and decrease the time from capture to delivery of final assets.

However, many of the same obstacles and roadblocks that have existed in creative production for years still remain and are now magnified as a result of increasing demand.

There are three ways to make creative production more efficient: people, process, and technology.

But even if you optimize your workflow and staff up, without technology, you’re still at a disadvantage.

Identifying a platform that can centralize the production of an asset’s lifecycle is critical to accelerating overall creative production. And cloud-based platforms mean that all stakeholders can be on location, virtually.

Directly from capture, your visual assets can be available to everyone, everywhere. The creative production process is put into motion immediately.

Metadata is ingested and can be continually enriched, making search both powerful and fast.

Team members can collaborate in real-time, on any device. Communication is crystal clear because ratings, notes, comments, markups, selects, and approvals are all made directly alongside each image.

As the demand for visual assets increases, creatives who have prioritized technology as part of their evolution are reaping the rewards. Those who are slow to adapt are becoming extinct – it’s just the reality of natural selection.

Now, more than ever is the time to make the necessary investments in technology to accelerate your creative production process.