This masterclass presents a radical new vision for content and photo production, based on the concept of 'smarter assets' produced through automated metadata tagging. Not only can 'smarter assets' accelerate the photo production process, they can deliver significant cost savings over traditional photo workflows.

In this session, we outline the concept and implementation guidelines for a 'smarter assets' workflow.  

Eric Fulmer: LinkedIn Profile
Eric has spent the last two decades growing his expertise in the area of high volume studio production of imagery and related visual content. He specializes in addressing the critical and growing production process with highly configured technology solutions.

In addition, he has been a featured speaker and moderator at industry events. 

Upcoming Masterclasses

Session Two

Leveraging metadata to enable 'smart assets' through multiple platforms in the creative production process.

Session Three

Building a best-in-breed creative production tech stack: Understanding the nuance differences between systems.

Session Four

The metadata holy grail: Designing a metadata schema for immediate communication and long-term access.