The Creative Challenge: Demand vs. Capacity

The demand for photos is increasing, while creative production timelines are decreasing. Smart brands are leveraging technology to accelerate production without impacting the quality of the photos they are producing.

In this Q&A, David Iscove, Creative Operations Specialist, shares with us how he overcame common production roadblocks greatly reducing time-to-market.

We discuss:
  • Creating "smart assets”
  • Reduce risk through collaboration
  • Expediting processes by centralizing feedback

  • David Iscove, Creative Operations Specialist, globaledit
  • Jeff Soriano, VP of Marketing, globaledit